Business Partnerships Lead

TikTok’s Business Partnership team is responsible for building long term partnerships with clients across IL, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a seamless experience for our users and develop deep connections with our brands.

Our team helps to nurture and grow the market accounts by focusing on providing high touch point client service as well as education on TikTok advertising products and solutions, thereby supporting the clients achieve their goals for both performance and branding objectives. The team works closely with cross functional teams in providing the best solutions to the clients in terms of both product knowledge expertise as well as vertical insights.

Key responsibilities include

• Lead, coach, and develop a team of Business Partnership Managers to achieve advertising revenue, client growth, and organizational objectives.
• Define and execute category growth strategies across Gaming verticals, identifying market advertising opportunities and accelerating business expansion.
• Drive team performance through clear target setting, pipeline management, forecasting discipline, and business reviews.
• Build executive-level relationships with advertisers and key industry stakeholders to strengthen TikTok's position within the market.
• Partner with team members on strategic account planning, high-impact client engagements, and complex commercial opportunities.
• Establish strong partnerships with cross-functional stakeholders to develop long-term category strategies, align business priorities, and accelerate growth.
• Drive adoption of TikTok's full advertising ecosystem, including Branding Ads, Performance Ads, TikTok closed-loop Solutions, Search Ads, Measurement Solutions, Creative Solutions, and emerging products.
• Collaborate closely with cross-functional teams including Client Solutions, Product Strategy & Operations, Measurement, Agency, Creative, Marketing, and Solution Engineering teams to unlock business growth.
• Provide thought leadership on industry trends, consumer behavior, media investment strategies, and digital transformation opportunities.
• Build a strong team culture focused on client impact, collaboration, accountability, and continuous development.
• Identify talent gaps, support hiring efforts, and develop succession planning within the team

Minimum Qualification(s)

• Bachelor's degree or above in Marketing, Business, Advertising, Media, Communications, or related fields.
• 5+ years of experience in digital advertising, media, sales, marketing, business development, or related commercial functions.
• Strong track record in performance advertising, with an understanding of scaling challenges and advertiser objectives across several media platforms and extensive media sales expertise.
• 3+ years of people management experience with demonstrated success in leading high-performing commercial/advertising teams.
• Proven track record of consistently delivering revenue growth and exceeding business targets.
• Strong understanding of digital advertising, media planning, branding, performance marketing, and marketing measurement.
• Experience managing senior stakeholders, including C-level executives and agency leadership teams. Strong analytical, strategic thinking, and business planning capabilities.

Preferred Qualification(s)

• Experience within Gaming or Gaming related industries.
• Strong media and advertising background with experience across branding, performance, commerce, web conversion, and omnichannel marketing solutions.
• Experience working in leading digital platforms, media agencies, or technology companies.
• Familiarity with TikTok's advertising ecosystem and broader digital media landscape.
• Demonstrated ability to lead organizational change, scale teams, and drive cross-functional alignment.
• Strong coaching and talent development capabilities with a passion for building high-performing teams
• Entrepreneurial mindset with strong ownership and execution capabilities.
• Communication & Collaboration: Exceptional ability to communicate and collaborate effectively across diverse teams and clients.
• Ad Tech & Digital Marketing Experience: Proven experience in account management, media services, or strategic advisory within digital advertising or ad tech.
• Adaptability: Thrives in fast-paced, dynamic environments and adjusts seamlessly to evolving client and business needs