Senior Brand Manager

Purpose of the Job:

Overall brand management to ensure the achievement of pre-determined profit, volume, market share and equity objectives of an assigned brand or brands.

Key Accountabilities:

Key Areas

Activities

Brand Strategy & Development

Lead the development and implementation of the Commercial Plan for assigned brand, based on consumer & customer insight as well as category performance. Sustainability & Responsible consumption are an integral part of your thinking.

Planning & Execution

Planning and execution of all brand communication and media activity across all channels, including online and social media

Innovation & Product Development

Identify new business opportunities and lead new product launches.

Consumer Promotion

Lead the conversation with Trade Marketing & Sales to develop consumer promotion programs for assigned brand to achieve sales target and Brand Power KPIs.

People Development

Build a performance driven culture. Focus on talent and capability development, fully embracing inclusion and diversity.

Cost & Value

Deliver brand revenue target within allocated brand budget across ATL & BTL, meeting agreed working/non-working targets whilst continuously looking for savings.

Qualifications & Requirements:

• 7+ years of brand/marketing experience, proven track record of project management experience
• Fluent English speaking & writing in daily works
• Strong communication skillsConsistent resilience and confident
• Self-learning skills, love to work with people and have a strong mindset of keep learning from others.
• Love building brands and want to build personal profile with brand performance success.