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Digital Media Trainer

About the job Digital Media Trainer

RMA Group is a multi-sector organization with more than 9,000 employees and an operational presence in 17 countries. For 40 years, we have developed enduring partnerships to support the needs of our clients, underpinned by the core values of Innovation, Integrity and Endurance. Through its various businesses including RMA Automotive, Global Fleet Sales, Comin Asia and Express Food Group (EFG), RMA Group has established itself as the partner of choice for leading automotive, equipment, engineering services, and food brands in Southeast Asia and beyond.

Overview and purpose of the role

The Digital Media Trainer keeps the Digital Marketing Team ahead of the curve by researching and delivering up-to-date training on social media trends, tools, and best practices across Facebook, TikTok, YouTube, Instagram, Telegram, and other platforms. This role builds the team's skills in trending formats, cost-effective boosting techniques, hook writing, content planning, video production tips, and mobile (smartphone) editing — directly improving the quality, speed, and cost-efficiency of the team's content output.

Key responsibilities:
  • Trend & Platform Research: Continuously research algorithm changes, emerging formats, and viral trends across Facebook, TikTok, YouTube, Instagram, Telegram, and other relevant platforms.
  • Training Delivery: Design and deliver regular training sessions/workshops for the team on: trending content formats, boosting/ad techniques for maximum effectiveness at lower budgets, hook writing, social media policy compliance, content planning and development, video production tips and techniques, and smartphone-based (mobile) video editing.
  • Training Content Development: Develop simple, practical training materials, guides, cheat sheets, and internal playbooks the team can quickly apply to daily work.
  • Tool & Technique Testing: Test and evaluate new tools, apps, and techniques (editing apps, boosting strategies, trending audio/effects) before rolling them out to the team.
  • Policy Awareness Training: Train the team on each platform's community standards, advertising policies, and copyright rules to help prevent page restrictions and violations.
  • Performance-Based Coaching: Track which trends, hooks, and techniques are driving results and share these insights with the team and Team Leader.
  • One-on-One Coaching: Coach individual team members (Host/Scriptwriter, Videographer/Editor) to improve specific skills based on performance and platform changes.
  • Collaboration with Team Leader: Work closely with the Team Leader to align training priorities with content performance data and business goals.
  • Knowledge Management: Maintain an internal knowledge base/training library that is kept current as platforms and trends evolve.
Background and experience:
  • Bachelor's degree in Marketing, Communications, Media, or related field (or equivalent practical experience).
  • 2+ years of experience in social media marketing, content creation, or training/coaching roles.
  • Demonstrated, current knowledge of Facebook, TikTok, YouTube, Instagram, and Telegram trends, algorithms, and advertising tools.
  • Experience creating or delivering training materials, workshops, or coaching sessions (formal or informal).
  • Hands-on experience with smartphone video shooting/editing apps (e.g., CapCut, InShot, or similar).
  • Strong understanding of social media advertising/boosting principles and budget-efficient campaign techniques.

If you're interested, please send your CV to:

RMA Group is an equal opportunity employer, with a diverse group of colleagues globally representing different cultures, backgrounds, and beliefs. Our values of Innovation, Integrity and Endurance are embedded in what we do, and we welcome applicants who are committed to respecting diversity of thought, and in living our values on a day-to-day basis.

Skills

  • social media marketing
  • content strategy
  • Training Delivery
  • Facebook Ads
  • TikTok
  • YouTube
  • Instagram
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