Marketing Activation Specialist

, Slovakia

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 31, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

The annual base salary range for this position:

€29,880.00 - €44,760.00

Individual pay will be based on various factors such as relevant work experience, education, certifications, skill level, seniority, and internal equity.

Job Description:

The position is a maternity leave cover for minimum 2 years.

The incumbent will be a member of CZ/SK Marketing team and will report to the Marketing Manager CZ/SK.

The role of Marketing Activation Specialist SK is focusing on:

• End-to-end execution of loyalty campaigns and promotions (BTL, ATL, Digital), including mechanics definition, terms & conditions, approvals, and go-live coordination.

• Coordinate cross-functional stakeholders to ensure smooth campaign delivery

• Campaign performance tracking, reporting, and identification of optimization opportunities

• Support digitalization of loyalty activations, including in-app campaign execution and optimization across digital touchpoints

• Localization and deployment of CRM campaigns and management of personalized offers in cooperation with central teams; understanding of CRM targeting and segmentation

• Contribute to continuous development and enhancement of the loyalty program and its benefits, based on customer insights and market trends

• Coordination with internal stakeholders (local, CEE and global level) and external partners (agencies, suppliers)

• Strengthen collaboration between B2C and B2B teams, identifying synergies and delivering joint campaigns to maximize customer value

• Support in campaign planning and activation calendar management

• POS/BTL/ATL materials production and site branding support

• Support for site openings and local marketing activities

• Close collaboration with Krakow HUB

• Involvement in IT project delivery (UAT, testing scenarios)

• Ensuring compliance with data privacy and internal approval processes (e.g. DAG)

• Managing logistics of promotional materials and rewards (availability, delivery issues)

• Driving staff engagement via internal tools (e.g. WorkJam)

Budget:

• Coordination and tracking of loyalty-related costs, supplier reimbursements, and monthly closing activities

Purpose
• Support delivering winning (competitive and differentiating) Marketing strategies for the Loyalty Mobility business in Slovakia .
• Play a key role in the Slovak Marketing Team to deliver the market level business results.
• Engagement and managing relationships with key external stakeholders such as agencies, partners.
• Work closely and constructively with business leads locally, pricing, marketing functions within other business lines and Global Mobility Marketing Team (T&R, CVPs, best practice, etc)

Accountabilities

• Deliver on the Mobility Marketing scorecard, including volume and margin targets, BSP, GRT, SVP penetration, market share, Loyalty transaction penetration and C2 Loyalty targets, No of active customers and No of active Shell App users.
• Proactively lead the HSSE agenda and regulatory compliance (with respect to Fuels, Loyalty & GDPR).
• Drive strategy execution and delivery for the Fuels portfolio (PLM and S&OP), CRM and Loyalty

Special Challenges
• Lean organization
• Challenging competitive landscape
• Shell is not the top player on the market with smaller marketing budgets and resources
• Various business models – CO (RBA), DO, CO (non-RBA), JV
• High growth, high investment environment
• Complex stakeholder alignment across functions
• Complex IT landscape
• Price perception (when prices are going up customers avoid coming)
• Customer’s irritators from the past - high pricing for a while, Clubsmart point aging write off, • Inconsistent service to customer (not overall issue DO vs RBA)
• White spots in network • Size of the sites limitation (especially in relation of seating area space)

Required Experience / Qualification
Degree holder with marketing ideally and commercial experience, knowledgeable on operations. Proven track record in delivering business targets and an ability to forge positive working relationships with external and internal partners and stakeholder.

Degree in marketing or general economics preferred; good overall understanding of the Retail business

• 3 years’ experience in Marketing with understanding of the appropriate marketing tools and principles
  Experience in developing and running BTL & Digital campaigns in Retail channel (or relevant)
  Good knowledge of Digital Marketing and KPIs
  Experience with data analytics and digital marketing
  Strong project management skills required
  Knowledge of basic principles of Generating insights
  Integrated marketing communications
  Experience in developing Marketing activation plan and Events
  Finance acumen, confidence in assessing the impact of marketing activities on business goals
  Language requirement: fluent English + Slovak language
  Loyalty knowledge
  Strong analytical skills
  Networking, influencing, negotiating skills, outstanding stakeholder management skills
  Delivery through others
  Able to work under pressure and against tight deadlines

DISCLAIMER:

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