Go to Market Strategy Medium Business Lead, B2B Sales

What's The Role

The Go-to-Market (GTM) Lead – Medium Business is a regional role with Liberty Business responsible for developing and executing the commercial strategy to drive revenue growth, customer acquisition, and market share within the Medium Business segment across multiple Caribbean markets. This role leads the end-to-end GTM strategy across connectivity, mobility, cloud, cybersecurity, collaboration, and managed services, ensuring solutions align with the evolving needs of medium-sized organisations.

Working cross-functionally with Sales, Marketing, Product, Technology, Customer Success, and Channel Partners, the role is accountable for identifying market opportunities, defining customer value propositions, launching new products and services, and enabling high-performing sales teams. The GTM Lead leverages customer insights, market intelligence, and competitive analysis to deliver differentiated solutions that accelerate digital transformation and strengthen customer relationships.

While the ideal candidate will be on-site in Trindad, candidates that are located within our other operating Caribbean markets may be considered.

What You'll Do

The role is responsible for segment growth through effective customer acquisition, increased share of wallet, improved customer retention, and expansion of recurring revenue streams. Success is measured through commercial performance, customer satisfaction, product adoption, profitability, and the successful execution of strategic growth initiatives.

This position requires strong commercial acumen, strategic thinking, and leadership capabilities, with the ability to influence stakeholders across the organisation and build collaborative partnerships that deliver measurable business outcomes. The ideal candidate has deep telecommunications industry experience and a proven track record of successfully bringing innovative products and solutions to market within the medium business or B2B segment.

What You'll Need

• First Degree in Business

Who We Are

We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Bahamas Telecommunication (BTC), FLOW, Liberty Networks, Liberty Communications(Puerto Rico & USVI), Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región

Why Join Us

Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

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