Brand Manager

About this Position

Are you passionate about building brands that consumers love? We are looking for a dynamic and strategic Brand Manager to lead brand-building initiatives and product launches within our Consumer Brands business. As part of our Hungarian Marketing Team, you will manage a portfolio of iconic brands, working closely with regional and cross-functional partners to identify growth opportunities and bring winning strategies to life. This role offers an outstanding opportunity for an ambitious marketing professional to combine strategic thinking, consumer centricity, and creativity while making a tangible business impact. Join us to shape the future of renowned brands and accelerate your career in a leading FMCG organization.

What you´ll do

• Own and execute the local brand strategy and annual marketing plans in line with business objectives and regional priorities
• Monitor brand performance and identify growth opportunities through consumer insights, market data, competitive analysis, and category trends
• Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies
• Drive innovation and product launch projects, ensuring successful go-to-market execution and post-launch performance tracking
• Manage packaging updates and portfolio optimization initiatives in line with brand and business needs
• Collaborate closely with Sales, Commercial Excellence, Controlling, and Supply Chain teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints
• Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI
• Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives
• Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans
• Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives

What makes you a good fit

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field
• Fluent in Hungarian and English, both written and spoken
• 2-4+ years of experience in FMCG marketing, brand management, or a related commercial role
• Proven track record of successfully managing brands, marketing campaigns, and product launches
• Experience in FMCG and/or a multinational environment; exposure to regional projects is an advantage
• Strong analytical skills with the ability to translate consumer insights and market data into actionable business recommendations
• Commercial mindset with a solid understanding of brand performance drivers and business results
• Experience working with creative, media, digital, and research agencies
• Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across functions and levels of the organization
• Proactive, results-oriented, and comfortable taking ownership in a fast-paced, dynamic environment
• Collaborative team player with a positive, entrepreneurial, and "Can Do" attitude
• Proficiency in MS Office, especially Excel and PowerPoint

Some perks of joining Henkel

• Flexible work scheme with flexible hours and hybrid working type
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Cafeteria: 836.000 HUF gross/year
• 13th and 14th month salary
• Private clinic services
• Sports Club

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.