Brand Communications Specialist

BangkokIntelligent manufacturing / Industrial Internet / Industrial automation27届海外校招

Responsibilities

"Candidates must hold a valid work visa for the country/region where the position is located. We are looking for someone who can build an emotional connection between the brand and its users — someone who, in the AI-powered era, crafts content that makes our brand stories resonate across global markets and ensures every piece of communication precisely reaches the hearts and minds of users. Key Responsibilities:

1. Brand content and creative planning: contribute to brand campaign ideation and brand narrative planning, learning how to translate brand value into compelling content.
2. AI-assisted content production: leverage AI tools for copywriting, visual asset generation, and multilingual content localization to improve content production efficiency.
3. Communications execution and management: support social media operations, KOL partnerships, and channel communications, gaining exposure to end-to-end communications management.
4. Media relations: support media relations maintenance, PR campaign planning, public sentiment monitoring, and crisis management, building hands-on understanding of brand public relations.
5. Work location: Malaysia/Indonesia."

Qualifications

"Qualifications:

1. Class of 2027, bachelor's degree or above; all majors welcome (communications, advertising, Chinese, foreign languages, psychology, sociology, and related fields). We value creative thinking and a strong sense of content above any specific major.
2. Experience in campus media, content creation, student club publicity, or brand projects, with demonstrated copywriting or campaign planning ability. Preferred Qualifications:
3. A sharp eye for brand insight: the ability to quickly grasp brand tonality, keenly capture user emotions and cultural trends, and ensure every piece of communication truly speaks to users.
4. A genuine passion for content creation: a love for words and creativity, the ability to move people through storytelling, and skill in translating complex product value into clear, resonant brand content.
5. A drive for AI exploration: familiarity with AI creation tools such as ChatGPT, Midjourney, and Runway, and the ability to integrate AI into the content production workflow to accelerate creative output without compromising quality. What You Will Gain:
6. Exposure to real global brand projects and the opportunity to plan and execute impactful campaigns.
7. One-on-one mentorship to quickly grasp the essence of brand marketing and content creation methodologies in the AI era.
8. Hands-on experience in AI-powered content production, growing into a true AI-native content professional."

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