Account Management Intern (FMCG, Mother, Kids and Baby - TikTok Shop, Vietnam)

About the team
The FMCG, Fast Moving Consumer Goods team manages MKB (Moms, Kids & Babies). The team works closely with commercial, campaign, platform, and cross-functional teams to drive account growth, operational excellence, and business execution for strategic partners.

About the role
As a account management intern, you will support the growth and day-to-day management of merchants in the FMCG category on TikTok Shop. You will work closely with line managers and cross-functional teams to ensure smooth operations and drive merchants performance. This role offers hands-on experience in merchant management, data analysis, and e-commerce operations in a fast-paced environment, helping you build a strong foundation for your future career.

We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth.
Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.

Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted.

Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates.

Responsibilities:

• Manage and grow a portfolio of key accounts of Mother, Kids and Baby, owning their day-to-day performance and development
• Analyze merchant performance (traffic, conversion, AOV, GMV) to identify gaps and drive actionable improvements
• Drive merchant participation and execution in campaigns, ensuring readiness and maximizing sales impact
• Work closely with merchants to optimize assortment, pricing, and content (livestream & short video) to improve conversion
• Identify and scale high-potential merchants, building repeatable growth cases across the portfolio
• Coordinate with cross-functional teams (Campaign, Ads, etc.) to resolve issues and unlock merchant growth
• Maintain accurate merchant data and ensure timely communication of platform updates, policies, and initiatives

Minimum Qualifications

• Currently pursuing a undergraduate in Marketing or a related business discipline.
• Strong analytical and logical thinking mindset
• Comfortable working with data (Excel/Google Sheets is a must)
• Good communication and stakeholder management skills
• Proactive, responsible, and able to manage multiple tasks under deadlines

Preferred Qualification
-Interest in E-commerce, especially Health, Beauty, Personal Care and Moms & Baby category is a plus

• Ability to follow structured processes while identifying improvement opportunities
• Data-driven thinking with attention to details
• Ownership mindset (proactive follow-up, not waiting to be pushed)
• Willingness to learn fast and adapt in a fast-paced environment

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com