Marketing Manager

About Good George Brewing

Founded in 2012 in a converted church in the heart of Hamilton, Good George Brewing has grown into much more than a brewery. We are a nationally recognised market leading brand with presence in multiple sectors and every region across NZ.

Our Hamilton brewery is the beating heart of our operation, where we produce a wide range of beverages in kegs, cans, and our signature glass squealers. Since 2019, we’ve expanded into distilling our own gin and whisky, which has quickly become a core part of our business.

We are looking to the future and continuously improving the sustainability of our business and products. We do this by looking after our team, helping our community through various partnerships, monitoring and improving our waste production and production efficiencies. We care deeply about creating the best quality products available.

We're a passionate team driven by craft, creativity, and community - and we're looking for someone who shares that spirit to join us.

Our Values: Create, Inspire, Together

At Good George, we're all about shaking things up and pushing boundaries. We thrive on creativity and innovation. We value collaboration, mutual respect, and having fun together.

We work hard and celebrate our achievements - by playing hard too!

The Role

Good George isn't just another brewery. We're award-winning, national, and known for building a brand that punches well above its weight. Our marketing is bold, sharp and a little unexpected, the kind that stands out on shelf, behind the bar and in people's social feeds.

This is a genuine step-up role. Maybe you're a Brand Manager or Marketing Coordinator ready to run your own show, or a Marketing Manager craving a faster-paced, more hands-on challenge with a brand people actually love. Either way, you're someone with a few years under your belt who's hungry to stretch further.

You won't be doing this alone. You'll be backed by a wider team with deep marketing, digital and commercial expertise, so you'll be learning and levelling up while you lead - not figuring it all out solo. You'll get real ownership of brand planning, from big ideas through to execution in market, and you'll help drive our NPD pipeline from concept to beers pouring in pubs.

You'll also get your hands dirty in our on-premise world - bars, festivals and events - the places where people actually meet the brand face to face. If you want to fast-track your career somewhere that moves quickly, backs good ideas and hands you real responsibility, this is it.

What you’ll be doing

• Getting real ownership of the annual brand plan by setting direction and making it happen commercially
• Driving brand execution across campaigns, packaging, content, launches, events and on-prem activation
• Helping lead NPD from concept through to launch. All the way from positioning, naming, packaging and go-to-market
• Building campaigns that power our on-prem presence and strengthen our name in hospitality
• Helping shape our social, digital and ecom strategy, with the chance to directly grow online revenue
• Connecting marketing activity to real sales plans and commercial goals
• Working closely with Finance to manage budgets and track ROI - great exposure if you haven't owned this before

What we’re looking for

• A few years of solid marketing experience - as a Brand Manager, Marketing Coordinator or Marketing Manager. Ideally in FMCG, tourism, hospitality or events
• A sharp brand instinct and the drive to turn strategy into real-world execution
• Exposure to NPD or product launches, and keen to do a lot more of it
• A good grasp of social, digital and ecom, with an interest in growing online sales and owning performance metrics
• Comfortable getting closer to budgets and ROI, even if you haven't owned them fully yet
• A strong communicator. Good at overcoming roadblocks and finding innovative ways to get results
• Organised, decisive and solutions-focused, with a bias for getting things done
• Leadership potential - someone ready to build and grow a small team, with mentorship to help you get there
• Flexible with time and willing to be down with being there on the occasional evening or weekend when our biggest events call for it

Why Good George

We're independent, proudly local, and not big on rules for the sake of rules. You'll have the freedom to help shape a well-known NZ brand, work alongside people who know their stuff and are genuinely generous with what they know, and see your ideas come to life on shelf, online and in the wild - faster than you would almost anywhere else. If you're ready to trade slow and cautious for fast and backed, come and do the best work of your career so far.