Brand Content & Social Media Manager

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources
• 401(k)
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Free food & snacks

About Capriotti's

Capriotti's Sandwich Shop is a fast-growing, family-founded sandwich brand known for slow-roasted, made-from-scratch meats and cult-favorite subs like The Bobbie. With corporate and franchise locations across Nevada, Colorado, Arizona, Pennsylvania, and beyond, we're building one of the most recognizable names in the QSR (quick-service restaurant) space — and we're looking for the right person to help tell that story.

About the Role

Capriotti's is hiring a Brand Content & Social Media Manager to own our voice and presence across every social and digital channel. You'll lead content strategy, production, and community management for a growing multi-state restaurant brand — balancing national brand consistency with the energy of individual store locations and franchise partners.

What You'll Do

• Develop and execute the social media strategy across Instagram, TikTok, Facebook, X, and YouTube
• Build and manage the content calendar; direct photo, video, and graphic content production
• Maintain brand voice, tone, and visual guidelines across corporate and franchise-owned accounts
• Own day-to-day community management — comments, DMs, and brand sentiment monitoring
• Partner with the marketing/creative team, outside agencies, and franchise operators on regional and national campaigns
• Track social and content performance (engagement, growth, reach) and report on ROI
• Manage influencer partnerships, giveaways, contests, and promotional campaigns
• Support brand storytelling and PR efforts, including coordination with local media
• Oversee paid social campaigns and manage the associated ad budget
• Keep website and blog content current and on-brand

What You'll Bring

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• 3–5+ years managing social media/content for a brand, ideally in restaurant, retail, or hospitality
• A track record of growing engaged social audiences and measurable brand awareness
• Strong copywriting and visual storytelling skills
• Proficiency with content and design tools (Adobe Creative Suite, Canva, CapCut, or similar)
• Experience with scheduling/analytics platforms (Sprout Social, Hootsuite, Meta Business Suite, or similar)
• Comfort working with performance data to guide content decisions
• Excellent project management skills and comfort in a fast-paced, multi-location environment
• Passion for food, restaurants, or hospitality culture is a plus

Benefits
The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.

• Medical
• Dental
• Vision
• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible spending account
• Life insurance
• Paid time off
• Referral program

Join our innovative and passionate marketing team and be a driving force in shaping our brand's online presence and expansion efforts. This is a fantastic opportunity for a skilled marketer to make a significant impact on our brand's success. If you're ready to take on this exciting challenge, apply now!

TO APPLY FOR THIS POSITION:
Please send us your cover letter and resume IN PDF FORMAT ONLY for immediate consideration!

Compensation: $1.00 - $1.50 per hour

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Founded in 1976 in Wilmington, Delaware by siblings Lois and Alan Margolet, Capriotti’s was born from a desire to create something unique while honoring family heritage. To this day the whole roast turkeys, quality meats & cheeses, and fresh rolls and produce continue to impress our patrons and earn awards across the country.

Sharing Our Passion One Sandwich at a Time: Accomplishing the Capriotti’s mission begins and ends with you. You are the face of the company and will provide Uncompromising Standards of Quality and Service by ensuring Hot food is always served hot, cold food cold, all food fresh, in a clean environment, in full uniform with a smile.