Marketing Director

Duties & Key Responsibilities

1. Strategic Planning & Execution:

• Develop product marketing strategies, including product positioning, value propositions, target

customer segments, and launch plans, in collaboration with Product Development and Sales

• Develop and implement comprehensive annual marketing plans aligned with business objectives

and revenue targets

• Define and execute go-to-market strategies for new product launches and existing portfolio

promotion

• Conduct market research, competitive analysis, and customer insights to inform marketing

strategies

• Monitor market trends, competitor products, pricing, and customer preferences to identify

opportunities for product portfolio development

• Identify new market opportunities and segments for business expansion

• Establish marketing KPIs, track performance metrics, and deliver regular reports to executive

management

• Allocate marketing budget strategically across channels to maximize ROI

• Lead rebranding initiatives and brand positioning strategies as needed

1. Brand Management & Communications:

• Oversee all aspects of brand development, management, and protection

• Ensure brand consistency across all touchpoints, materials, and communications

• Develop compelling brand narratives that differentiate our brands and products in the market

• Manage corporate communications, public relations, and media relations

• Cultivate relationships with media outlets, journalists, and industry influencers

• Handle crisis communications and reputation management

• Oversee production of marketing collateral including brochures, presentations, signage, and

promotional materials

1. Digital Marketing & Lead Generation:

• Lead digital marketing strategy including website, SEO/SEM, social media, email marketing, and

online advertising

• Oversee social media presence across all platforms (LinkedIn, Facebook, Instagram, etc.)

• Implement marketing automation and CRM systems to nurture leads and track customer journeys

• Optimize conversion funnels and improve lead quality and quantity

• Analyze digital analytics and adjust strategies based on performance data

• Manage relationships with digital agencies, vendors, and technology platforms

• Stay current with digital marketing trends, tools, and best practices

1. Team Leadership & Development:

• Recruit, lead, mentor, and develop a high-performing marketing team

• Set clear objectives, provide regular feedback, and conduct performance evaluations

• Foster a collaborative, creative, and results-oriented team culture

• Delegate responsibilities effectively and empower team members

• Identify training and development needs to build team capabilities

• Manage external agencies, consultants, and contractors

1. Stakeholder Management & Partnerships:

• Collaborate closely with Sales, Product Development, Production, and Operations teams to align

marketing strategies with business and customer requirements.

• Build and maintain strategic relationships with distributors, retailers, key customers, agents, and

other relevant channel partners.

• Partner with Sales and Customer Service teams to strengthen customer relationships, satisfaction, and

retention.

• Develop co-marketing programs with corporate clients and partners

• Represent the company at industry events, conferences, and networking forums

• Coordinate with legal and compliance teams to ensure regulatory adherence in all marketing

activities

Key Performance Indicators (KPIs)

1. Marketing Contribution to Business Growth

• Revenue growth supported by marketing initiatives: % increase in revenue from marketingsupported products, markets, or customers.

• New customer acquisition: Number of new customers acquired through marketing-supported

activities.

• Qualified opportunities: Number/value of qualified leads or business opportunities generated.

• New market/segment expansion: Number of new markets or customer segments successfully

developed.

1. Marketing ROI & Budget Efficiency

• Marketing ROI: % return on marketing investment.

• Campaign performance: % of campaigns achieving predefined objectives/targets.

• Cost efficiency: Cost per qualified lead/customer acquired (EGP).

• Budget adherence: % variance between actual and approved marketing budget.

1. Brand & Market Development

• Brand awareness: % increase in target-market brand awareness.

• Market presence/penetration: % increase in market share or penetration within targeted

markets.

• Customer/Brand Perception: Brand perception score (%) based on periodic customer/market

research.

• Strategic partnerships: Number of new strategic marketing/channel partnerships established.

1. Marketing Function & Strategic Execution

• Annual marketing strategy execution: % of planned initiatives completed.

• Marketing team performance: % of team members achieving their agreed KPIs.

• Agency/partner management: % of agencies/partners meeting agreed KPIs/SLAs.

• Initiative delivery: % of agreed initiatives delivered on time and to required standards.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or related field

(Required)

• Master's degree (MBA or Marketing) is highly preferred

• Minimum 15 years of progressive marketing experience with at least 5 years in senior leadership

roles

• Proven track record of developing and executing successful marketing campaigns that deliver

measurable business results

• Demonstrated experience managing marketing budgets

• Experience in domestic and international/export market development is highly preferred.

• Experience in textiles, home textiles, FMCG, fashion, or other consumer/manufacturing industries

is strongly preferred.

• Strong strategic understanding of digital marketing channels, tools, and platforms.

• Strong understanding of marketing automation and CRM systems (e.g., Shopify, Zoho, HubSpot, or

similar).

• Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies

• Advanced skills in marketing analytics and data interpretation (Google Analytics, social media

insights, marketing dashboards)

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

• Familiarity with design software (Adobe Creative Suite) is a plus

• Knowledge of website CMS platforms (WordPress, etc.)