Associate Director, Health Ingredients Product Marketing

Job Title: Associate Director, Digital Integration & Data Solutions, Health Ingredients (HI)

Location: Gurugram (Hybrid)

What you will get:

• Lead the end-to-end product marketing strategy for the full Health Ingredients (HI) portfolio, defining value propositions, messaging frameworks, and competitive differentiation tailored to B2B audiences including nutraceutical brand owners, formulators, and supplement brands across global markets.

• Own marketing's contribution to the HI opportunity pipeline as a primary commercial accountability, defining measurable targets for qualified lead generation (when applicable),  top-of-funnel (TOF) impact (thought leadership and brand awareness) for the entire HI portfolio. Measure product adoption, new account engagement in line with divisional growth expectations; monitor pipeline performance across campaigns, segments, and channels; and report impact to commercial leadership on a regular cadence to ensure marketing activity is a direct and quantifiable driver of business momentum.

• Drive content generation for the HI portfolio across all formats (website copy, product brochures, white papers, case studies, technical datasheets, and social media), ensuring accuracy, scientific credibility, and brand consistency.

• Work closely with the HI Global Product management teams to translate ingredient science, product roadmaps, and platform benefits into compelling customer-facing narratives and marketing materials.

• Collaborate with Sales and commercial teams to develop HI-specific sales enablement tools, launch campaigns, and demand-generation initiatives that drive product adoption and revenue growth.

• Analyze market research and competitive analysis focused on the health ingredients landscape to identify emerging trends, unmet consumer health needs, and new market opportunities for the HI portfolio.

• Support HI product managers and R&D in developing and executing go-to-market strategies for new ingredient launches and line extensions.

• Develop and manage the HI product marketing budget, allocating resources across initiatives, negotiating with vendors, and ensuring spend efficiency.

• Partner cross-functionally with PM; R&D, Regulatory Affairs, and Supply Chain to ensure seamless product launches and effective lifecycle management of the HI portfolio.

• Stay up-to-date on industry trends and regulations in the health and nutrition space, ensuring the HI marketing strategy adapts to evolving regulatory guidelines (FDA, FTC, DSHEA) and emerging consumer health trends.

• Conduct competitive intelligence gathering on the health ingredients market, staying informed about competitor activities and marketing strategies to enable proactive adjustments to HI positioning and messaging.

• Collaborate with regional marketing teams on an ad hoc basis to support lead-generation activation, ensuring consistent messaging and quality of execution across markets.

• Deploy and support the global marketing team in GTM tactics (e.g., events), leading global events content strategy, messaging, global calendar, etc.

• Partner with regional event managers to define themes, narrative structure, and editorial priorities; manage the global editorial calendar for events, and ensure full alignment between

What you will do:

• Lead the end-to-end digital integration strategy for the Health Ingredients business, ensuring seamless connectivity between commercial, product management, regulatory, supply chain, customer engagement, and analytics platforms.
• Own the architecture and delivery of enterprise integration solutions, ensuring reliable, scalable, and secure data flows across internal and external systems.
• Design and govern data pipelines and integration frameworks that enable consistent access to product, customer, market, and operational data.
• Partner closely with Global Product Management teams to translate business requirements into digital solutions that support product lifecycle management, portfolio growth, and customer engagement.
• Collaborate with Commercial, Marketing, and Customer Experience teams to enable digital platforms that improve lead management, customer insights, campaign effectiveness, and business performance visibility.
• Develop and maintain integration roadmaps aligned with strategic business priorities and digital transformation objectives.

What we are looking for:

• Proven experience leading complex integration, data engineering, or digital transformation initiatives within life sciences, health ingredients, nutrition, pharmaceutical, or related industries.
• Strong understanding of enterprise application ecosystems including CRM, ERP, Product Information Management (PIM), marketing platforms, analytics tools, and cloud technologies.
• Demonstrated quantifiable experience in product marketing in the health ingredients and/or nutraceutical industry, with specific focus on science-based B2B ingredient or functional nutrition marketing
• Deep knowledge of data governance, master data management, data quality principles, and regulatory compliance requirements.
• Strong stakeholder management skills with the ability to translate business needs into scalable technology solutions.
• Experience managing cross-functional projects and engaging global teams across multiple regions and time zones.
• Excellent analytical and problem-solving skills with a focus on business outcomes and operational excellence

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Ready to shape the future of life sciences? Apply now.