New Client Acquisition Marketing Manager, LATAM GBM

This role is part of the LATAM Global Business Marketing (GBM) team and is critical to driving New Client acquisition and business growth across Brazil and Spanish-speaking LATAM. The position supports the regional New Client strategy by developing and scaling lead acquisition programs, partner initiatives, events and nurturing journeys that convert prospects into new business opportunities.

As the New Client organization continues to evolve, this role will play a key part in connecting regional marketing strategies with Sales execution, building scalable acquisition programs, and ensuring marketing activities deliver measurable impact on pipeline, new accounts, and revenue.

The successful candidate will lead the New Client acquisition strategy across LATAM, developing and executing programs that generate qualified leads, accelerate the conversion funnel, and drive new account growth. The role owns the end-to-end lead acquisition and nurturing journey, partners closely with Sales and XFNs teams, and develops strategic partnerships and events to expand reach and create new business opportunities.

Responsibilities

• Lead the LATAM New Client acquisition strategy, identifying opportunities to generate and convert new business across Brazil and Spanish-speaking markets.
• Develop and execute lead acquisition campaigns and programs focused on generating qualified leads and new accounts.
• Own the end-to-end lead lifecycle, from lead generation and qualification through nurturing, conversion, and handoff to Sales.
• Build and optimize lead nurturing journeys to improve lead quality, conversion rates, pipeline contribution, and business outcomes.
• Develop and execute partner-led acquisition programs and events to reach new audiences and accelerate new client opportunities.
• Partner closely with Sales and XFNs teams to align acquisition priorities, lead handoff, qualification, and conversion strategies.
• Develop integrated acquisition initiatives across owned, paid, earned, partner, and event channels.
• Identify and scale successful acquisition programs across multiple LATAM markets and segments.
• Define and monitor lead, conversion, pipeline, new account, and revenue metrics, using data and insights to continuously optimize performance.
• Develop clear acquisition strategies for priority segments, including Small & Medium Business (SMB).
• Coordinate with agencies, partners, and internal stakeholders to ensure high-quality execution of acquisition programs.
• Support regional Growth initiatives by translating business priorities into scalable lead generation and conversion programs.
• Build strong relationships with strategic partners and identify opportunities to expand the LATAM acquisition ecosystem.

Minimum Qualification(s)

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in Lead Acquisition, Demand Generation, Growth Marketing, Integrated Marketing, or a related marketing function, preferably within a B2B or SMB environment.
• Experience developing and executing lead acquisition strategies and campaigns focused on new client acquisition and business growth.
• Proven experience managing the end-to-end lead lifecycle, including lead generation, qualification, segmentation, nurturing, and conversion.
• Experience building and optimizing lead nurturing programs and journeys to improve lead quality, conversion, and pipeline contribution.
• Professional proficiency in English and Spanish to collaborate with regional partners and key stakeholders based in LATAM and Global markets, where English and Spanish are primary working languages.

Preferred Qualification(s)

• Experience developing and executing partner marketing and acquisition events to generate leads and accelerate business opportunities.
• Strong project management and XFNs stakeholder management skills, with the ability to manage multiple programs simultaneously.
• Analytical mindset with experience defining and tracking lead acquisition, conversion, pipeline, and revenue metrics and using insights to optimize performance.
• Strong understanding of marketing funnels, audience segmentation, campaign optimization, and data-driven acquisition strategies.