Marketing Manager (Marketing BP) – Cross-Border Payments

We are seeking a proactive Marketing Manager / Marketing Business Partner (Marketing BP) to sit directly alongside our Business Development team for our Payments business line. This role focuses on driving qualified pipeline across Chinese and Hong Kong institutions expanding overseas, with a heavy emphasis on cross-border e-commerce, gaming, and tech sectors.

This is not an order-taking role. Supported by a central marketing team (Branding, Content, Events), you will serve as the strategic co-pilot for sales: embedding yourself in sales rhythms, identifying real client pain points, initiating growth ideas, and turning campaigns into qualified sales conversations. You will operate as a hands-on Individual Contributor who owns the revenue-oriented funnel from start to finish.

Key Responsibilities

• Sales Partnering & Pain-Point Mining: Embed with the BD team—attend sales meetings and client syncs to understand real-world cross-border payment, treasury, and settlement pain points. Translate market feedback into actionable growth plans.
• Campaign Orchestration & Execution: Act as the idea initiator and project manager for the vertical. Work with the central marketing team to brief, adapt, and localize core content, collateral, and event assets for your specific target audience.
• Sales Enablement: Develop tailored sales toolkits (pitch decks, vertical-specific one-pagers, ROI frameworks, case studies, and FAQs) and ensure active BD adoption on front-line calls.
• Account-Based Marketing (ABM): Design and execute hyper-targeted ABM campaigns for high-value enterprise accounts and major cross-border e-commerce sellers, coordinating customized touchpoints across channels.
• Ecosystem & Channel Partnerships: Build strategic co-marketing partnerships with industry bodies, overseas expansion services, tech platforms, and channels (gaming, e-commerce, fintech) to drive client referrals and co-branded content.
• Industry Presence: Identify key conferences, panel opportunities, and webinars for our commercial leads to speak at, driving penetration into untapped sub-verticals.
• Pipeline & Funnel KPI Ownership: Track leads end-to-end within the CRM. Your success is measured strictly by conversion metrics (MQL → SAL → SQL) and overall sales pipeline generation, rather than vanity metrics like reach or impression volume.

Requirements & Qualifications

• Industry Experience: 6+ years of B2B marketing or Business Development experience in cross-border payments, fintech, or corporate financial services, with a deep understanding of Chinese outbound enterprise pain points.
• BD/Sales Empathy: Prior experience in Business Development or Sales is highly valued. You understand sales cycles and know how to speak the language of commercial teams.
• Proactive & Strategic Mindset: Proven track record as a self-starter who brings original campaign ideas to the table, rather than waiting for instructions.
• Hands-on Execution Focus: Exceptional project management skills and comfort operating as a high-impact Individual Contributor within a matrixed structure.
• Account-Based Marketing (ABM): Demonstrated experience running targeted campaigns for high-value accounts.
• Languages: Fluent Mandarin and English.