Food Services Revenue and Growth Manager - Pakistan

Location: Karachi
Working Model: Onsite
Contract Type: Permanent

Why this role matters
In your first year, you will lead the growth and profitability of Flora Food Group’s Food Service business across Pakistan, driving revenue, volume, and market penetration targets. This role is crucial for expanding our presence in the Out-of-Home channel, including HORECA, bakeries, industrial customers, catering, and institutions. Your work will directly influence how our food ingredients reach kitchens nationwide, enabling chefs and food service providers to create better, more delicious meals. At Flora, this role supports our mission to build a sustainable and innovative food future by strengthening customer partnerships and expanding our portfolio with value-added solutions.

What you'll do

• Develop and execute the national Food Service growth strategy and annual operating plan to capture new opportunities.
• Build and maintain strategic partnerships with key customers, distributors, and food industry stakeholders to drive channel expansion.
• Lead customer planning, forecasting, and commercial negotiations to meet revenue and profitability goals.
• Collaborate with Marketing, Research and Development, Supply Chain, and Finance to deliver customer-focused solutions.
• Oversee route-to-market development and ensure effective management of trade investments, commercial budgets, and distributor performance.

Performance
You will own the delivery of revenue growth, volume targets, profitability, and market penetration across the Food Service channel in Pakistan. Your data-driven approach will ensure strategic execution and operational excellence, enabling Flora Food Group to expand its footprint and strengthen its competitive position. Success will be measured by your ability to identify and capture growth opportunities and lead a high-performing team to deliver results.

Care
This role reports to the Head of Sales Pakistan and leads a team of four direct reports, working closely with cross-functional teams including Marketing, R&D, Supply Chain, and Finance. You will foster a culture of accountability and collaboration, ensuring sustainable growth and long-term value creation for customers and communities. Your leadership will build organizational capability and promote responsible decision-making aligned with Flora’s commitment to doing the right thing every day.

Passion
You are a food enthusiast who understands the nuances of Food Service channels and the importance of taste, nutrition, and functionality in every product. Your curiosity about emerging food trends and innovative channel models will drive category development and market creation. You take pride in delivering solutions that help chefs, bakers, and food service providers craft meals that delight consumers and meet evolving needs.

About you
You bring strong commercial experience in Food Service, HORECA, or B2B food ingredients, with a proven track record in business development and channel expansion. Your strategic thinking and entrepreneurial mindset enable you to identify growth opportunities and lead cross-functional teams to execute plans effectively. You are skilled in negotiation, stakeholder management, and financial acumen. Your leadership style builds talent and drives performance in a complex, fast-evolving market.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to
This role typically leads to senior leadership positions such as Head of Sales, Commercial Director, or General Manager within a few years. It offers a clear path to regional Food Service leadership roles, providing opportunities to shape broader business strategy and impact across markets.

What's next
If this opportunity sounds exciting, we'd love to hear from you.

Apply before 24-Sep-2026.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.