B2B Content Marketer

THE ROLE

tkxel is looking for a B2B Content Marketer who understands what moves buyers not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.

This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits without being directed step by step.

WHAT YOU'LL OWN

Blog & long-form

Publication-ready with minimal revision cycles

Case studies

Intake interviews through to design-ready draft, independently

Sales enablement

One-pagers, solution briefs, email templates client-facing quality

LinkedIn & X

Company page content plus executive thought leadership support

Presentations

Executive-ready decks with structured narratives, fast turnaround

Content ops

CMS publishing, content calendar, GA4 performance reporting

Requirements

WHAT WE NEED

• 3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services
• Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging
• Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation
• Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable
• SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping
• Presentation and deck creation structured narratives, not bullet-point dumps
• CMS proficiency for end-to-end publishing (Wordpress)
• Fluent use of AI writing tools as accelerants, not substitutes for marketing judgment
• Self-managed across 8–12 concurrent pieces without daily direction

PREFERRED QUALIFICATIONS

• Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers
• Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks
• Familiarity with GA4, Google Search Console, and basic content performance analytics
• Experience with case study production including SME intake interviews
• Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent

THE BAR

You know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.