Manager, Agency Marketing & Prime Blue

The Manager, Agency Marketing and Prime Blue, is responsible for planning, executing, and overseeing marketing strategies to promote AXA, agency force and Prime Blue brand and initiatives. This involves coordinating with various teams to drive brand awareness, agency engagement, and prospect lead generation for agent talent recruitment, aligned with the company objectives.

Major Job Responsibilities:

• Support Agency Recruitment & Marketing Director to develop and implement agency marketing plans aligned with company goals and objectives
• Play an active role in identifying and broadcasting impactful events/initiatives/news, via different channels.
• Coordinate promotional campaigns across multiple channels.
• Manage the agency marketing budget and ensure cost-effective campaigns.
• Monitor and analyses campaign performance, preparing reports for management.
• Ensure brand consistency across all agency marketing materials and activities.
• Stay updated on industry trends and competitor activities to recommend innovative marketing approaches.
• Maintain strong relationships with external vendors and agencies.
• Support the execution of Prime Blue’s objectives, including:
  • Articulating Prime Blue’s unique value proposition versus competitors.
  • Establishing the Prime Blue community and culture to foster brand affinity among agents.
  • Enhancing penetration and effectiveness of recruitment materials.
  • Reconfiguring recruitment events to increase engagement and conversions. Promoting Prime Blue through segmented, targeted content strategies.

Qualifications and Requirements:

• Bachelor’s degree in Business Management, Marketing, Business Administration, or related field
• A minimum of 6 years of experience in agency recruitment or talent acquisition, preferably the insurance sector
• Business acumen and marketing sense in insurance industry
• Strong understanding of agency recruitment processes and best practices
• Strong analytical skills to assess recruitment metrics
• Experience with agency event/ sales promotion working experiences preferrable
• Excellent interpersonal and communication skills
• Proficiency in applicant tracking systems and MS Office Suite
• Ability to work independently and as part of a team
• Able to use PTH as working language (writing and speaking)
• MCV background / knowledge / experience will be a plus.

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).