Sales Supervisor – Al Amerat

POSITION NAME

SALES SUPERVISOR

ORGANISATIONAL CONTEXT

Function

Department

Sales

Reporting to

Location

Grade

Sub-sections / Units

SCOPE

Supervision: (Number and type of subordinates reporting to the incumbent)

Direct: …

Indirect: …

Type:

…

Asset under Management (in Rial Omani)

Limits of Authority

As per limits of authority manual

JOB CONTENT

To lead and oversee a team of sales representatives working within traditional trade channels, including local markets, small shops, and independent retailers, across a designated region. The role is focused on achieving sales targets, expanding market reach, and ensuring the efficient and effective distribution of products within the assigned territory.

DUTIES AND RESPONSIBILITIES

Ensure that sales representatives adhere to the established route plan to maximize sales and productivity.

Achieve all sales targets and objectives set by the Line Manager, including volume and value targets, gross profit (GP) goals, and distribution objectives, to ensure optimal business performance.

Manage and monitor the performance of the sales team, providing ongoing guidance, support, and motivation to improve effectiveness.

Ensure the sales team consistently communicates any stock issues, pricing changes, and competitor activities.

Equip, coach, and motivate the sales force to ensure they are well-prepared to meet their objectives.

Conduct regular market visits with sales personnel to assist with customer issues, enhance performance, and provide training and guidance.

Ensure timely collection of all outstanding credit.

Conduct annual and semi-annual performance appraisals for direct reports, tracking progress and addressing any performance gaps promptly.

Recommend and manage credit limits and ensure adherence to payment terms. Suggest changes to credit limits and support the sales force in meeting the company's credit-to-sales ratio targets.

Travel extensively (more than 60% of the time) within the assigned region to oversee operations and drive results.

KEY INTERACTIONS

Internal

–

Sales Manager.

–

Sales Team.

–

Stock Controller.

–

Other Departments (e.g., Logistics, Marketing & Finance).

–

As part of day-to-day activities

External

–

Customers.

–

As part of day-to-day activities

Level of external interaction

–

This position requires a high level of external interactions

Requirements

MINIMUM EDUCATION, QUALIFICATIONS & SKILLS

Education:

–

Bachelor's degree

Experience:

3+ years of proven experience managing a team of 15 sales representatives and overseeing more than 150 customers as a sales supervisor for a large industrial bakery in Oman.

Demonstrated success in consistently achieving sales targets and building strong customer relationships in bakery van sales or similar van sales roles within the Omani market.

Special Skills & Knowledge:

–

Excellent communication, negotiation, and interpersonal skills.

–

Knowledge of FMCG industry trends, market dynamics, and distribution channels SFA.

–

Results-oriented mindset with a focus on driving sales performance and delivering results.

–

Ability to work independently, prioritize tasks, and manage time effectively in a dynamic and fast-paced environment.

–

Work under pressure & with deadlines.

Business Understanding:

–

This position requires a low level of business understanding

ADDITIONAL QUALIFICATION /CERTIFICATION REQUIRED

–

HEALTH, SAFETY AND ENVIRONMENT

–

This

position follows all the HSE procedures as set by the company

KEY COMPETENCIES

–

specified in the Job Competency Profile

WORK ENVIRONMENT

–

The position is primarily field based, requiring over 60% travel within the assigned region for market visits, customer interactions, and overseeing the sales team’s performance.

–

Office-based activities include coordinating with internal teams, reviewing sales reports, conducting appraisals, and managing administrative tasks, all while working in a dynamic and fast-paced environment.