Head of Marketing

We’re looking for an experienced, hands-on Head of Marketing to help drive Storykit’s next phase of growth.

Your job is simple to describe: build the Storykit brand, create demand, and turn that demand into pipeline.

You’ll have broad ownership of our marketing from day one, working across brand, content, demand generation, paid, social, web, and everything in between. And while this is a senior role, it’s also a hands-on one. You should be as comfortable developing the strategy as making sure it actually happens.

Why Storykit and why now?

For the past eight years, Storykit has helped thousands of organisations communicate through video. Now we’re taking the next step: evolving from a SaaS company selling a video platform into an AI-native content partner that helps customers not only create content, but continuously produce the output they need across video, images, carousels and text.

This transformation creates a whole new set of opportunities – and challenges – for how we position Storykit, build demand and communicate our value. You’ll play a key role in shaping that story.

What you’ll own

Your most important measure of success will be inbound meetings booked and pipeline created.

You’ll be responsible for developing and executing the marketing initiatives that get us there. That includes:

• Building and capturing demand for Storykit among our target audiences.
• Strengthening and developing the Storykit brand.
• Creating campaigns that combine brand, content and demand generation.
• Owning our content, social and editorial agenda.
• Driving our paid, organic and website initiatives.
• Working closely with Sales to turn attention and interest into pipeline.
• Understanding performance, identifying opportunities and continuously improving what we do.
• Making smart decisions about what we do ourselves and where we use external specialists.

You won’t necessarily execute every part yourself. But you should know what good looks like, what to prioritise and how the pieces fit together.

Who we’re looking for

You’re a senior B2B marketer with a proven track record of building brands, generating demand and driving pipeline.

You combine strong commercial judgement with creative instincts. You understand that brand and demand are not separate activities, and you know how great positioning, ideas and content can translate into measurable business results.

You’re strategic, but hands-on. You like ownership. You move easily between deciding what marketing should do next and getting involved in the work required to make it happen.

We think you have:

• Several years of broad B2B marketing experience, ideally in SaaS, tech-enabled services or other digitally driven businesses.
• Proven experience generating inbound demand and pipeline.
• Experience owning and executing marketing strategy across multiple channels.
• Strong understanding of brand, content and demand generation.
• A data-driven approach and confidence using performance to make decisions.
• Strong communication and editorial skills.
• Experience working closely with Sales and other commercial teams.

Experience with video, social media and creative production is a plus. At Storykit, you’ll have plenty of opportunities to use all three.

A senior role with room to grow

You’ll join with significant responsibility and influence from day one.

You’ll work closely with and report to our Marketing Director, who currently leads the function. You’ll have significant ownership and the mandate to shape priorities, challenge how we work and drive the marketing agenda forward – with support and context from someone who knows the business well.

This is a great opportunity for someone who wants the scope and influence of leading marketing in a fast growing company, while still being close enough to the work to make things happen.