Business Development Executive (Medical Equipment)

Accountabilities :

• Identify opportunities to expand the company business, including through partnerships, acquisitions, and new markets.
• Lead cross functional collaboration in assessing potential new product lines.
• Analyse sales, marketing, and other reports to gain insights into how to improve performance and maximize growth
• Develop marketing plans and collaborate with internal staff to implement the plans
• Ensure marketing activities provide positive impact to sales activities both in short and long term
• Develop and engage Key Opinion Leaders to support key products
• Manage existing clients and ensure they stay satisfied and positive
• Proactively and consistently identify new business partners or new business areas to expand the business including through partnerships, acquisitions and new markets
• Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations
• Lead/support the process of strategy development including launch, and results tracking of the selected new product lines.
• Implement Product Launch Readiness, including market research, regulatory preparation, go-to-market strategy, and sales enablement
• Identify other areas of opportunity to accelerate business growth and provide recommendation to the General Manager.

• Drive revenue growth through strategic product push initiatives, targeted promotional campaigns, and effective sales enablement programs for priority product lines.
• Create clear product differentiation, value propositions, and customer-focused selling messages that support product adoption and competitive advantage.
• Lead product presentation, customer engagement, and promotional activities to generate demand and convert opportunities into sales.
• Train and equip sales representatives with product knowledge, selling tools, competitive insights, and practical selling skills to improve field execution.
• Develop KOL strategy, build KOL networks, and maintain ongoing KOL engagement to strengthen product advocacy, market education, and brand credibility.
• Build brand awareness and brand preference through consistent positioning, scientific communication, customer engagement, and market development activities.
• Identify, assess, and recommend new products or business opportunities that can expand the portfolio and support sustainable long-term growth.
• Lead/support special projects as assigned.

Qualifications :

• Male/Female, Age 35 or above
• Bachelor's Degree in related sciences
• Master’s degree in business management, MBA or a related field
• At least 10-year sales & marketing experience in the healthcare industry
• Minimum 5 years of experience as sales manager, product manager, or key account manager in the healthcare industry
• Work experience in the same capacity in medical or life science or diagnostics industry will be an advantage
• Go to Market strategy and implementation is advantage
• Excellent communication, collaboration, presentation and negotiating skill
• Strategic, analytical, detail-oriented, aggressive, resourceful and has initiative
• Strategic, analytical, detail-oriented, aggressive, resourceful and has initiative
• Proven ability to train, develop, and lead sales teams to achieve revenue targets
• Proven leadership experience in managing and leading sales or business development teams

• Strong sales coaching, mentoring, and performance management skills
• Experienced in Product Launch Readiness, including market research, regulatory preparation, go-tomarket strategy, and sales enablement
• Good command of English communication (Reading, Writing, Speaking, Listening)
• Customer oriented and people oriented
• High & demonstrable sense of entrepreneurship
• Above all, must demonstrate a healthy attitude towards work, customers, and team members