Vice President, Card Product and Portfolio

Job Summary

International Wealth and Premier Banking (IWPB) is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

• People Responsibility: Y
• Reports To: SVP Cards
• Job purpose

The role has direct responsibility for card product development and portfolio management.
• Product Development
– Develop and manage end-to-end card product to ensure the alignment of business strategies and market needs.
– Oversee the relationship and work with Card Association (Visa/MasterCard), regional/group product team, and external partners.
– Manage product team to ensure delivery of business objectives.
• Portfolio Management
– Manage and implement customer life-cycle of card strategies with focus on meeting business targets including balance, spend, revenue and cost.
– Facilitate marketing and business decisions by providing actionable decision support and value added market analysis.
– Develop structured portfolio performance by monitoring MI/Analysis to aid senior manager on making business driven decision.

• Role Purpose
  • To propose, plan and implement comprehensive product and portfolio strategy based on business proposition
  • Formulate and drive marketing/sales programmes to grow the business profile thus maximizing profitability
  • Deliver product P&L and major KPI
  • Manage budget and communication along with new programs to enhance product performance
  • Comply government and company regulation
• Job Contents
  • Implement Group's key strategic initiatives in Taiwan on credit card business throughout launching new products, identifying effective acquisition channels/ enhancing the onboarding process, building strong collaborative partnership with vendors and merchants and managing card CLCM (customer life cycle management including portfolio management via growing installment, reactivate dormant cards and prevent attrition…).
  • Oversee and monitor product P&L, optimize profitability and manage overall business and marketing budget.
  • Design and implement product related initiatives and programs to enhance product competitiveness and profitability
  • Maintain and expand partnership with vendors/merchants to drive card usage across a wide range of spending scenarios.
  • Collaborate with sales channels to ensure that business targets are delivered.
  • Drive portfolio activation rate, and CLCM through launching various credit card usage programs.
  • Promote installments program to increase interest income.
  • Ensure compliance and consistency with our compliance and control policy and local regulatory guidelines.

Qualification/License Requirement

• Has card management related experiences with proven track record; managerial experience preferred
• University graduated or above, commercial related preferred
• Possess financial industry working experience, and adequate knowledge of credit card product
• Ability to drive business result through planning and execution independently
• Ability to communicate and influence various stakeholders
• Strategic thinking, strong data analysis skill