Advertising Specialist: Financial Services

We are seeking a dynamic individual to execute the promotional calendar from end to end according to guidelines, timelines, specifications and within budget on all the relevant platforms.

So, what will you do?

1. Advertising Operational Plan

• Execution and coordination of the advertising operational plan set out on the Promo grid and Seasonal creative on all marketing platforms (ATL, BTL, Digital, PR & social, DM)

2. Reporting and Administration - Collection, analysis and interpretation of:

• Post-campaign analysis (PCAs)
• Campaign administration and all relevant administration (RMS, Monday.com, filing artwork on MS share-point, media schedule approvals, presentations)
• Budget management

3. Marketing Strategy focused initiatives / Projects

• Manage and drive competitions, engagement initiatives, activations and innovations

4. Management

• Expense Management
• Stakeholder management
• Manage/drive collaboration

EXPERIENCE & QUALIFICATIONS required:

• A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment.
• Retail experience, ideally with exposure to financial services / VAS products
• A Degree/National Diploma in marketing/advertising or an equivalent qualification

KNOWLEDGE required:

• Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy and omnichannel marketing
• Financial services & Product knowledge: Consumer credit basics, customer psychology in finance and regulatory awareness.
• Digital advertising & Analytics which includes performance marketing, customer acquisition & conversion funnels and data analytics.
• Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging plus cross-promotion communication.
• Audience & Market understanding: Retail marketing, customer personas and CRM & personalisation.

SKILLS required:

• Strategic and analytical
• Financial marketing
• Digital and advertising
• Creative & Communication skills
• Collaboration & Stakeholder management skills
• Technical & Tool Proficiency: Monday.com, MS, RMS
• Excellent interpersonal, people management, team management & leadership skills
• The ability to work independently, as well as be a team player
• Project management
• Change management
• Problem solving