Brand Manager

Cape Town, South Africa

ZAR 650,000 – ZAR 900,000

As Brand Manager, you will be the

guardian and driver of the brand’s identity and strategy

. You will take charge of how the brand is positioned, ensuring it stands out in a highly competitive, content-heavy space. Your role goes beyond creative campaigns — you’ll connect branding to measurable business results, leading initiatives that drive market share, customer loyalty, and long-term brand equity.

This is an

end-to-end role

that combines creativity, analytics, and leadership. From building brand strategy to executing innovative campaigns, your work will directly shape how the business grows and how it’s perceived in one of the fastest-moving industries in the world.

Key Responsibilities

Brand Strategy & Positioning

Define, develop, and execute brand strategies that align with business objectives, ensuring consistent brand positioning across multiple regions and markets.
Identity & Governance

Maintain and evolve the brand’s identity, tone of voice, and guidelines, ensuring consistency across campaigns, digital platforms, sponsorships, partnerships, and communications.
Campaign Management

Plan, deliver, and measure integrated marketing campaigns (online and offline) that drive brand awareness, player acquisition, and retention.
Market & Competitor Analysis

Conduct continuous market research to stay ahead of competitors, spot emerging trends, and identify opportunities for innovation.
Cross-Functional Collaboration

Work with Product, CRM, Digital Marketing, Design, and Sponsorship teams to integrate brand messaging seamlessly across all initiatives.
Performance & Analytics

Define KPIs, monitor campaign impact, and use data-driven insights to refine brand strategies, ensuring both creativity and ROI.
Leadership & Team Development

Depending on growth, manage brand executives or agency partners, providing guidance and building a culture of innovation and accountability.
External Partnerships

Build strong relationships with creative agencies, media partners, and suppliers to deliver standout campaigns and maximize reach.

Requirements

Proven experience

as a Brand Manager, Marketing Manager, or similar role — ideally in iGaming, sports, entertainment, or consumer-facing tech/FMCG.
Strong understanding of

brand building in competitive, high-growth environments

.
Demonstrated ability to balance

creativity with commercial results

.
Solid knowledge of digital marketing, campaign planning, and performance measurement.
Strong project management skills — able to oversee multiple initiatives across markets and stakeholders.
Exceptional communication and storytelling skills, with a sharp eye for detail.
A passion for sports, entertainment, or gaming, with the ability to connect to diverse audiences.

Qualifications

Degree in Marketing, Communications, Business, or a related field.
5–7 years’ brand/marketing experience, with at least 2 years in a management capacity.
Experience with sponsorships, activations, and cross-channel campaigns advantageous.
Familiarity with the iGaming and Sports Betting sector highly beneficial.

Benefits

Strategic Impact

Play a central role in shaping the future of a brand that’s gaining traction across Africa and internationally.
Creativity Meets Growth

An environment that values bold ideas, quick execution, and measurable outcomes.
High-Visibility Role

Your work will directly influence how the brand is perceived by players, partners, and the market.
Career Progression

Opportunity to grow into a regional or global brand leadership role as the business expands.
Culture

Join a team that thrives on innovation, collaboration, and a shared passion for sport and entertainment.
Rewards

Competitive salary, benefits, and performance-driven incentives.