Digital Media Senior Manager

Company Introduction

As part of the global VEON Group, we are expanding into the digital financial services market to serve a broader customer base and strengthen our role in Bangladesh’s digital ecosystem. To advance this initiative, we have obtained a Payment Service Provider (PSP) license via our newly established subsidiary called - NEO PSP Limited, a next-generation payment solutions company.

Operating as a wholly owned subsidiary of Banglalink, one of the country’s leading digital operators, NEO PSP is built on the vision of enabling a cashless and connected future. The company empowers businesses to accept and process payments seamlessly through a secure, efficient, and scalable payment gateway, supporting the growth of digital commerce across Bangladesh.

Leveraging Banglalink’s trusted digital ecosystem and technological expertise, NEO PSP aims to simplify financial transactions for enterprises of all sizes — from startups to large corporations. Our platform would support diverse payment methods, ensuring speed, reliability, and transparency in every transaction.

At NEO PSP, we are committed to enabling digital financial (FINTECH) inclusion and accelerating Bangladesh’s journey toward a smarter digital economy. With innovation, compliance, security, and customer trust at our core, we strive to become the preferred payment solutions partner for businesses nationwide.

Job Description

• Own digital acquisition end to end — paid social, search, programmatic, app store, affiliate and referral — each with its own CAC target and the discipline to stop what does not pay.
• Own the app store presence and ASO: listing, creative, ratings, review response, and install-to-activation conversion.
• Build and run the acquisition funnel measurement: impression → click → install → registration → KYC completion → first transaction. Know the drop-off at every step and what each step costs.
• Run CRM and lifecycle marketing: push, in-app, SMS and email journeys for onboarding, activation, reactivation and cross-sell — measured on customer behaviour, not on messages sent.
• Own the experimentation calendar — creative, audience, offer and landing-page tests, each with a hypothesis, a metric and a decision rule agreed before it runs.
• Own the martech and attribution stack: mobile measurement partner (AppsFlyer, Adjust or similar), product analytics, engagement tooling, and event instrumentation agreed with Product and Engineering.
• Own organic and social: content calendar, community management, and the response standard on public complaints — which in this market is a trust issue, not a marketing one.
• Work with the Product Owners so that campaign dates, release dates and instrumentation line up, and so acquisition spend never runs ahead of a funnel able to convert it.
• Report realised CAC by channel against the ceiling weekly, and pause spend on the dashboard rather than at the next meeting.
• Manage digital agencies and platform partners against targets, and keep enough capability in-house to know when they are wrong.
• Work with Risk on fraud and incentive abuse in digital acquisition — install fraud, referral gaming and promotion abuse — and set the thresholds before a launch offer goes live.

Academic Qualification

• Bachelor’s degree in marketing, business, economics, engineering, computer science or a related field.
• Platform and analytics certifications are welcome; a demonstrable portfolio of campaigns and results matters more.

Job Experience Required

• 5–7 years in digital marketing, with at least 3 running performance or app acquisition with real budget accountability.
• Demonstrable app install and activation campaigns at scale — with the numbers to evidence them, not the case study.
• Hands-on with a mobile measurement partner and attribution setup, rather than reading agency reports about one.
• Fintech, MFS, e-commerce, ride-hailing or delivery, gaming or another high-frequency app category preferred.
• Bangladesh market experience is an advantage.

Required Capabilities

• Genuinely hands-on in the ad platforms — can build, diagnose and fix a campaign without waiting for an agency.
• Reads an attribution report sceptically, and knows where platforms over-claim.
• Comfortable in the data: product analytics, an MMP dashboard, strong spreadsheets; SQL an advantage.
• Writes the decision rule before running the test, and honours it.
• Honest about the limits of digital in this market — it reaches customers already online, and the agent channel carries the rest.
• Fast and iterative, and unsentimental about killing a channel that does not pay back.
• Fluent written and spoken English, and strong Bangla for creative and community work.

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country. Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape. At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.