Marketing Specialist / Co-Marketing

波哥大社招全职职位 ID：O0804

职位描述

Campaign Strategy and Execution: Plan, lead, and execute omni-channel communication and marketing campaigns in the Colombia market, ensuring excellence in concept creation, design, messaging, and communication materials.

• Strategic Collaboration: Work closely with commercial and cross-functional retail teams to ideate and execute campaigns that align with business goals.
• Data-Driven Approach: Utilize data-driven insights to identify key customer segments and sport-related needs, tailoring campaigns for maximum impact and effectiveness.
• Campaign Calendar Management: Strategize and plan the campaign calendar, ensuring timely and effective execution of all marketing initiatives.
• Performance Evaluation: Collate, evaluate, and report on campaign performance and sales conversion against established KPIs, identifying trends and insights for continuous optimization
• Cross-Functional Coordination: Bridge the communications between HQ Marketing team, Regional Marketing and Colombia Marketing to align the key strategies and make sure the execution is aligned with the HQ requirements.
• External Partner Coordination: Liaise and coordinate with external marketing agencies to guide campaign creative direction and media planning.
• Campaign budget management: Manage and allocate the reasonable budget for difference marketing activities to fulfill campaign goals.

职位要求

• Bachelor's Degree or above
• At least 5 years of experience managing and executing product marketing campaigns preferably in smartphone or tech industry
• Excellent professional level of English communications, Mandarin Chinese is a plus
• Results-oriented with strong communication and project management skills to get stuff done
• Vital and responsible, self-motivated & adaptable in the field of a fast changing and start-up environment
• Passionate about technologies and consumer electronics products
• Collaborative team player with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward
• A proactive individual with can-do mindset and who is able to work independently as well as a team-player

投递