Marketing Specialist

Responsibilities

• Develop and deliver the annual marketing plan aligned with AutoHub's strategy and commercial priorities.
• Own brand positioning and integrated campaigns across collision repair, maintenance, car care, customization, vehicle conversion and EV services.
• Manage the marketing budget, agencies, suppliers and campaign performance across AutoHub's national network.
• Manage and continuously improve AutoHub’s website, ensuring its content, services and customer experience remain accurate, engaging and aligned with business and brand objectives.
• Manage AutoHub’s social media channels, including content planning, publishing, community engagement and performance improvement, in line with brand and business objectives.
• Support demand generation, partnership activation and corporate reputation through measurable marketing initiatives.
• Work closely with Operations, Customer Experience, Digital, Finance, Procurement, Legal and ALJ Enterprises functions.
• Coordinate with OEMs, insurers, technology partners, agencies, influencers, media and event suppliers.
• Coordinate with sister companies at ALJ Motors, ALJUF and ALJCO.
• Prepare clear briefs, presentations, announcements and performance reports for senior management and external partners.
• Ensure advertised offers and service claims are accurate, approved and operationally achievable.
• Use AI technologies in content generation (Copy, Images and Videos)
• Identify customer, market and automotive trends and convert them into relevant campaigns and propositions.
• Develop new approaches to content, lead generation, partnership marketing and local center activation.
• Use customer, digital and campaign data to improve targeting, creative effectiveness and return on investment.
• Continuously improve marketing processes, agency governance and performance reporting.

Qualifications & Requirements:

• Marketing strategy, brand management, integrated campaigns, digital marketing, content, PR, events, partnerships, agency management, budgeting and performance analytics.
• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• Professional certification in digital marketing, brand management, project management or marketing analytics is preferred.
• 2-3 years of relevant marketing experience. Automotive, retail, services, hospitality or another multi-location consumer business is preferred.
• Digital fluency. Strong Arabic and English communication; strategic planning; campaign and project management; commercial thinking; digital marketing and analytics; creative judgment; presentation; negotiation; stakeholder, agency and budget management; advanced AI Generative Tools and Microsoft Office skills.