Cluster Senior Marketing Manager B2B / Trade Marketing

Cluster Senior Manager

B2B, Trade Marketing & Tourism Partners

Marriott Luxury Group – The Red Sea & AMAALA

Position Summary

The Cluster Senior Manager, B2B, Trade Marketing & Tourism Partners is responsible for
developing and executing the B2B and trade marketing strategy across Marriott Luxury Group’s
portfolio of luxury resorts within The Red Sea and AMAALA.
Working across a portfolio of distinctive luxury brands and properties, the role will strengthen
awareness, consideration and advocacy among key luxury travel trade audiences, while
supporting the commercial teams with compelling content, campaigns, strategic partnerships,
Trade PR and sales enablement tools that help generate qualified demand and support revenue
objectives.
The role acts as a key bridge between Marketing, Sales, Revenue, Marriott regional and global
teams, destination partners, appointed agencies and the luxury travel trade, ensuring the portfolio
maintains strong visibility and relevance across priority source markets and B2B channels.

Key Responsibilities

B2B & Trade Marketing Plan

• Develop and implement the annual B2B and Trade Marketing plan for the cluster, aligned
with each property's commercial objectives, positioning and priority source markets
• Translate commercial priorities into targeted marketing programs for luxury travel
advisors, tour operators, DMCs, consortia, wholesalers and other relevant travel partners.
• Develop differentiated strategies for each resort while identifying opportunities to
promote the wider Marriott Luxury Group portfolio across The Red Sea and AMAALA.
• Build an annual B2B marketing calendar aligned with key sales periods, market
activations, trade events, product launches, seasonal campaigns and destination
milestones.
• Ensure B2B marketing investment is aligned with commercial priorities and measurable
business objectives.

Strategic Trade Partnerships

• Work closely with Sales to identify high-value trade partners and develop joint marketing
plans and co-marketing campaigns.
• Develop opportunities with luxury tour operators, travel advisor networks, consortia,
DMCs, airline and travel partners and other strategic distribution partners.
• Develop integrated partner campaigns leveraging content, digital channels,
communications, advisor engagement and commercial opportunities.
• Evaluate partnership proposals based on audience relevance, reach, commercial potential,
brand alignment and measurable return.
• Manage dedicated trade marketing investment and prioritize partners and activities with
the greatest potential impact.
• Develop value-added partner activations that differentiate the resorts beyond traditional
rate-led promotions.

B2B Campaigns & Content

• Lead the development of compelling B2B marketing content and sales enablement
materials across the cluster.
• Develop and maintain trade toolkits, resort presentations, fact sheets, destination
information, itineraries, experience guides, newsletters and digital partner assets.
• Create targeted B2B campaigns highlighting the distinctive positioning, experiences and
commercial propositions of each property.
• Ensure B2B storytelling communicates not only the accommodation offering but the
broader destination experience, including wellness, gastronomy, nature, culture, marine
experiences and signature luxury programming.
• Work with creative, content, digital and property marketing teams to ensure high-quality,
current assets are available for trade partners across priority markets.
• Ensure consistency of messaging while maintaining the individual positioning and brand
identity of each resort.

Trade PR & Communications

• Work closely with the appointed PR agencies and Marriott Communications teams to
develop and execute a proactive Trade PR strategy across priority markets.
• Provide PR agencies with clear commercial priorities, key messages, property updates
and relevant story angles to drive meaningful coverage across travel trade, hospitality and
tourism industry media.
• Identify opportunities to amplify resort openings, new experiences, strategic partnerships,
commercial milestones, destination developments and key trade initiatives.
• Collaborate with Sales and PR agencies to identify relevant trade media opportunities
around key industry events, sales missions, roadshows and trade shows.
• Support the PR agency in identifying interviews, thought-leadership opportunities,
industry commentary, speaking engagements and panels for hotel and commercial
leadership.
• Coordinate Trade PR activity across the individual properties to ensure a consistent
cluster approach while maintaining each resort's distinctive positioning.
• Ensure alignment between Trade PR, consumer PR, B2B marketing and Sales priorities,
creating an integrated approach to market visibility and demand generation.
• Work closely with Marriott regional communications and destination PR teams to align
key announcements and maximize opportunities for amplification.
• Review and provide input into trade press releases, media pitches, briefing documents
and other communications developed by the PR agency.
• Support the coordination of trade media visits and FAM trips where relevant, working
with Sales, property teams and the PR agency to ensure clear objectives and measurable
outcomes.
• Monitor agency performance and Trade PR results, including quality of coverage,
priority-market penetration, key message delivery, share of voice and strategic industry
visibility.

Sales Enablement

• Partner closely with Cluster Sales teams to understand commercial priorities, account
needs and market opportunities.
• Develop marketing tools and campaigns that support sales missions, roadshows, trade
shows, sales calls, familiarization trips and key account engagement.
• Support Sales with customized presentations, proposals and marketing materials for
priority accounts and strategic opportunities.
• Develop pre-, during- and post-event communications to maximize the impact of major
luxury travel trade events.
• Ensure Sales teams have easy access to current, brand-approved marketing materials,
destination content and resort information.
• Identify opportunities where Marketing can enhance key account engagement and
strengthen the commercial proposition presented to trade partners.
Trade Engagement, Education & FAM Trips
• Develop initiatives that build knowledge and advocacy among luxury travel advisors and
trade partners.
• Support the creation of webinars, destination training, resort education sessions, advisor
communications and partner engagement programs.
• Collaborate with Sales, PR agencies and property teams on strategic FAM trips and
advisor experiences, ensuring participants are selected against clear commercial and
communications objectives.
• Develop communications that keep priority trade partners informed of new experiences,
offers, openings and destination developments.
• Explore opportunities to build a strong community of luxury travel advisors who
understand and actively advocate for the Marriott Luxury Group portfolio within The Red
Sea and AMAALA.

Trade Events & Market Activations

• Work with Sales to maximize the marketing impact of participation in key luxury travel
trade shows, roadshows, workshops and industry events.
• Support the development of the cluster's presence, storytelling, collateral and partner
engagement strategy for key events.
• Identify opportunities for targeted activations around priority trade shows and sales
missions.
• Coordinate with PR agencies to leverage relevant trade media opportunities around key
events.
• Develop follow-up communications and content to extend the value of trade participation
beyond the event itself.

Budget Management & Performance

• Support the development and management of the annual B2B and Trade Marketing
budget across the cluster.
• Allocate investment against strategic trade partnerships, B2B campaigns, content, events,
market activations and tactical opportunities.
• Establish clear KPIs for B2B marketing, Trade PR and partner initiatives.
• Track partner engagement, campaign reach, qualified leads, advisor participation, Trade
PR coverage, trade-generated demand and attributable revenue where measurable.
• Monitor the effectiveness and ROI of trade marketing investment and provide
recommendations for optimization.
• Maintain regular reporting across B2B activity, partnerships, Trade PR, investment and
commercial outcomes.

The role will work closely with:

• Cluster Director of Marketing
• Property General Managers
• On property Marketing teams
• Cluster Sales team
• Revenue and Commercial Strategy teams
• Marriott Luxury Group and Regional Marketing teams
• Marriott Global Sales/Global Sales tools
• Marriott Communications and PR teams
• Destination Marketing, Communications and Trade teams
• Appointed PR, creative and marketing agencies
• Luxury travel advisors and consortia
• Tour operators, DMCs and wholesalers
• Airlines and strategic travel partners
• Destination The Red Sea marketing and PR team

Key Performance Indicators

Success in the role will be measured through a combination of:
• Delivery of the annual B2B, Trade Marketing & Trade PR plan.
• Growth in engagement with priority luxury travel trade partners.
• Number and quality of strategic trade marketing partnerships activated.
• Performance and ROI of joint partner campaigns.
• Growth in qualified B2B leads and trade-generated opportunities.
• Contribution of B2B marketing activity to room nights and revenue where attributable.
• Trade media coverage, quality, relevance and priority-market penetration.
• Number and quality of thought-leadership and industry visibility opportunities.
• Engagement and participation in trade education and advisor programs.
• Effectiveness and adoption of B2B sales enablement tools.
• Performance of trade shows, FAM trips and market activations against agreed objectives.
• Optimization of trade marketing investment across priority source markets.
• Strength of collaboration between Marketing, Sales, Marriott, agencies and destination
partners.