Sales Manager / BDE - Employer Health & Wellness

We are hiring for a Sales Manager — Employer Health & Wellness

Location: Remote — Northeast US preferred (NY / NJ / CT / PA / MA)

Type: Full-Time

Eligibility: US Citizen.

ABOUT APPEX INNOVATION

Appex Innovation is a digital health company building the future of workforce health management. Our flagship platform, MyHealth, gives employees one connected place for their complete health story — while giving employers real-time population health insights, predictive risk identification, and measurable ROI on healthcare spend.

We are live across 1.8 million+ lives and growing rapidly in the US employer market. We are a lean, founder-led team and this is a ground-floor opportunity to own and build our US sales function from day one.

THE ROLE

• We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the CHRO, VP HR, and Benefits Director relationships to prove it.

• This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.

• Your mandate for the first 3–4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real workforces and proving the value.

• You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.

WHAT YOU WILL DO

Pipeline Development

• Identify, prioritize and prospect mid-to-large US employers (500–10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail

• Build and manage a pipeline of 30–50 qualified employer opportunities within the first 90 days

• Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings

Outreach & Engagement

• Drive outbound prospecting via LinkedIn, email, phone, and industry events

• Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums

• Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO

Pilot Conversion

• Qualify and convert prospects into signed pilot agreements within the first 3–4 months

• Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities

• Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience

Market Intelligence

• Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team

• Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations

Must Have

• 3–5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers

• Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees

• Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure

• Proven ability to self-source pipeline — you do not wait for leads to come to you

• Existing network of HR and benefits decision-makers you can call on immediately

• Strong written and verbal communication — you can run a compelling demo and write a crisp follow-up email

• Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences

Nice to Have

• Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically

• Familiarity with HIPAA compliance requirements and employer health data privacy considerations

• Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator

• Existing relationships within SHRM, NBGH, or employer health coalition networks

Not a Fit If

• You have only sold to hospitals, payers, or health systems — this role is purely employer / HR buyer focused

• You need a large established brand to open doors

• You are looking for a pure account management role — this is new business development first

WHAT SUCCESS LOOKS LIKE

Day 30: 30+ qualified prospects identified, 10+ first meetings completed

Day 60: 20+ active opportunities in pipeline, 3+ demos delivered

Day 90–120: 2–5 signed pilot agreements, first pilot customers onboarded

Month 6+: Conversion of pilots to full contracts, expansion pipeline established

WHY JOIN APPEX INNOVATION

• Ground-floor US sales role — you will build the playbook, not follow one

• Direct access to the CEO on every major deal — no layers, no bureaucracy

• A product that genuinely solves a real problem — this is not a hard sell when you are in front of the right buyer

• Competitive compensation with uncapped upside tied directly to your results

• A company with 1.8 million lives on platform and growing — you have proof points to sell with

Appex Innovation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits

Health coverage, flexible PTO