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Manager - E-Commerce (Category Management)

Sales and Commercial Performance

Formulate and implement strategies & procedures for better commercial performance

Study online competition for Furniture on a daily / weekly / monthly basis

Take corrective actions for our pricing, recommend items based on past learning and ongoing competition activities

Plan promotion/event for E-commerce sales

Forecast products & quantities for the sale and ensuring the inventory/stock availability

Work closely to ensure that the range is representative rightly on E-Com/Website.

Work closely with Buyers for E-commerce exclusive product and range (not for store)

Analyse the MIS/Reports and highlight the key trends and way forward

Suggest improvements based on benchmark practices
Content & Online Promotion

Ensure 95% listing of all livestock on the e-commerce portal at any given time

Circulate weekly count of active items listed Vs active stocks in portfolio department wise (every Week)

Ensure timely testing of links and implementation on the e-commerce portal

Recommend ecommerce store promotions in consultation with the Buyers, Retail Ops & Marketing

Ensure all required communications for the promotions is developed, designed within the timeline

Recommend events specific to Brand, Product category and Season

Forecast along with the Buyers & Retail Operations to the increase in footfall sales during the promotions
Competition Mapping

Conduct periodic market research to study the customer profile/preferences & buying patterns

Conduct market research to study the effectiveness of the media campaign & with respect to the money spent, in coordination with digital marketing team

Ensure being proactive on tracking various competition websites and take corrective actions
MIS

Weekly reports on category (Top Seller, Ageing analysis, Ecom Exclusive Sharing, Etc.)

Operation Reports (NPS, CC Complaints, Product Feedback)
Budgeting & Planning

Review the sales budgets and make recommendations to the management as deemed necessary

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

Skills

  • E-commerce Merchandising
  • Category Management
  • Pricing Strategy
  • Competitive Analysis
  • Promotion Planning
  • Inventory forecasting
  • MIS Reporting

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