Performance Marketing Executive

The Performance Marketing Executive is a key member of the marketing team responsible for driving customer acquisition and growth through effective performance marketing campaigns. This role requires

expertise in digital marketing channels

, data analysis, and optimization techniques.

• Campaign Execution:

• Assist in the development and implementation of performance marketing campaigns across various channels (e.g., PPC, social media, display advertising,

  affiliate marketing

  ).

• Execute

  /manage

  daily campaign management tasks, including bid optimization, keyword research, ad copy creation, and landing page optimization suggestions.

• Monitor campaign performance and make necessary adjustments to maximize ROI.

• Data Analysis and Optimization:

• Analyze campaign

  performance

  data to identify trends, opportunities, and areas for improvement.

• Utilize data-driven insights to optimize campaigns for better performance and ROI.

  Utilize data-driven insights to optimize campaigns, improving performance and ROI.

• Track and report on key performance indicators (KPIs) related to customer acquisition and qualification.

• Channel Management:

• Manage and maintain

  (Maintain and enhance)

  relationships with external partners, such as

  (including)

  ad networks, affiliate programs, and social media platforms.

• Stay up-to-date with industry trends and best practices to optimize channel performance.

• Collaboration:

• Collaborate

  (Work closely)

  with the Performance Marketing Manager(

  and other team members to develop and execute integrated marketing strategies.

• Work closely with the creative team to ensure the development of compelling marketing materials.

• Coordinate with the technology team to ensure seamless campaign execution and data tracking.

• Reporting and Analysis:

• Prepare regular performance reports and analysis for the Performance Marketing Manager.
• Provide insights and recommendations based on data analysis.

Requirements

• Bachelor's degree in marketing, business administration or other related fields.
• 10+ Years of proven experience in the digital marketing field with paid ads focus.
• Agency experience or background is a plus.
• Strong understanding of digital marketing channels, including PPC, social media, and display advertising.
• Proficiency in data analysis tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Google Locker Studio & any other CRM analytics software like Zoho Analytics).
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience in managing $1M+ yearly budgets.