Social Media Specialist/Manager

ShenzhenExperiencedFull-time

Responsibilities

Responsibilities:

• Manage brand social media communities by creating and executing clear, effective strategic plans tailored to the characteristics of different platforms.
• Design community campaigns by integrating trending topics and user interests to enhance content visibility and user engagement.
• Respond to users' comments and messages to foster a positive, active community environment. Identify and nurture brand advocates and micro-influencers (KOCs), and synthesize user feedback for collaboration with cross-functional teams.
• Develop and execute robust social campaigns and content plans aligned with the company's marketing goals.
• Monitor and analyze key metrics to identify trends, measure success, and make data-driven decisions to optimize community engagement.
• Design and implement social conversion pathways to improve community conversion efficiency.

Qualifications

Requirements:

• In-depth knowledge of social media marketing strategy and experience in community management.
• Overseas cultural/educational background is a plus.
• Excellent English communication skills.
• Strong organizational and project management abilities.
• Strong analytical thinking skills.
• Ability to work well under pressure.
• Passion for social media and willingness to always learn and evolve.
• Strong team spirit.
• Good time management skills to handle multiple tasks and projects.

Apply