Paid Ads Specialist (广告投放)

Beijing, HangzhouExperiencedFull-time

Responsibilities

1.Plan and execute ad campaigns for the company’s AI products in overseas markets, maximizing performance across platforms including but not limited to Google and Meta; 2.Monitor, analyze, optimize, and report on promotion data and key KPIs on a regular basis; 3.Analyze creative performance, build and optimize creative assets, and drive results for both in-house and agency campaigns; 4.Conduct market and competitor analysis, and propose sustainable optimization recommendations.

1. 负责公司AI产品在海外市场的推广，制定并执行广告投放策略，达成公司要求的推广目标，确保广告投放效果最大化，推广平台包括但不限于Google、Meta等渠道；
2. 负责定期对推广数据及核心关键KPI指标进行监控、分析、优化、总结与汇报；
3. 对推广素材的效果进行分析与沉淀，积累和优化素材资源，推动自投与代投推广效果最大化；
4. 定期调研市场与竞品动态，提出并借鉴可持续优化的建议。

Qualifications

1.Bachelor’s degree or above, with 3+ years of overseas advertising experience; e-commerce promotion experience preferred, AI product Web & App promotion experience a plus; 2.Proficient in overseas ad platforms including Meta, Google, and Bing, with hands-on experience in campaign setup, execution, and review; 3.Strong data-driven mindset, with the ability to derive actionable promotion strategies from data; 4.Good market awareness and product sense, with the ability to build effective promotion strategies based on product features and data analysis; 5.Creative thinking and trend-spotting skills for ad creatives; 6.Highly self-motivated, able to work independently in a fast-paced environment, with good teamwork and communication skills.

1. 本科及以上学历，3年以上海外市场广告推广经验，电商类推广经验优先，有AI类产品Web与App推广经验者优先；
2. 熟悉社交媒体广告（如Meta）、搜索引擎广告（Google、Bing）及其他海外相关广告平台的特性、执行、数据复盘；
3. 具备较强的数据意识，能够从数据中洞察可操作的推广策略并落地执行；
4. 具备较强的市场感知能力、产品意识，能够根据产品特性、分析数据制定有效的推广策略；
5. 具备一定的素材创意、热点捕捉能力，能开脑洞；
6. 具备高度的自驱力，能够在快节奏环境中独立工作，并具有良好的团队沟通能力。

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