Pinterest Growth Specialist

BeijingExperiencedFull-time

Responsibilities

Job Responsibilities 1、Fully own Pinterest as an acquisition channel: independently determine target audience and content direction, manage operational rhythm and priorities, and drive the entire process from strategy to execution. 2、Primarily drive traffic growth through organic means: leverage high-quality content, Pinterest SEO, account management, and creator/community partnerships to explore low-cost, sustainable, and scalable acquisition methods. 3、Take full ownership of the channel's business results: focus on account growth and traffic performance in the early stage, with registrations, paid subscriptions, and customer acquisition cost from Pinterest as core long-term metrics. 4、Build and continuously optimize the conversion funnel from Pin to registration to payment: mobilize growth, design, front-end, and content resources to address any gaps in the funnel that impact conversion. 5、Make growth explainable and replicable: set up necessary data tracking and attribution, and develop effective content and keyword methodologies through continuous experimentation. 1.完整拥有 Pinterest 这条获客渠道：自主判断目标人群与内容方向，把握运营节奏与优先级，并推动从策略到落地的全过程。 2.主要以有机方式驱动流量增长：围绕优质内容、Pinterest SEO、账号运营与创作者/社区合作等路径，探索出低成本、可持续、可放量的获客方式。 3.对渠道的业务结果负责：早期关注账号成长与流量表现，长期以 Pinterest 带来的注册、付费订阅及获客成本为核心衡量。 4.打通并持续优化从 Pin 到注册、到付费的转化链路：你可以调动增长、设计、前端与内容资源，补齐链路上任何影响转化的环节。 5.让增长可被解释与复制：搭建必要的数据追踪与归因，通过持续实验沉淀出有效的内容与关键词方法论。

Qualifications

Job Requirements 1、At least 2 years of hands-on Pinterest experience with verifiable results. Deep understanding of Pinterest title and description optimization, Board structure, content freshness mechanisms, and distribution patterns. 2、Ability to independently define high-quality visual content. You can create pins that make people want to click — not just schedule and publish. 3、Scalable content production capabilities and methodologies. Able to design a sustainable content pipeline, leveraging AI tools and automation to multiply human output by several times. 4、Strong data skills and growth mindset. 5、Strong ownership and self-motivation. Able to set your own pace, prioritize, and deliver results without being micromanaged. 6、Genuine interest in AI, 3D, game art, 3D printing, figurines, or design creation. Able to understand what the target users are talking about. Bonus Points:​ Experience acquiring users for SaaS/subscription products (especially AI tools or creator tools) — with the understanding that "sign-up ≠ paid conversion." Background or community presence in 3D/gaming/3D printing/design. Experience building an organic traffic channel from scratch (TikTok, Reddit, or YouTube) with a reproducible methodology. 1.至少2年Pinterest 实操经验，且拿过可验证的真实结果。熟悉 Pinterest 标题与描述优化、Board 结构、内容新鲜度机制与分发规律。 2.有独立定义优质视觉内容的能力。你能自己做出"让人想点"的 Pin，而不是只会排期发布。 3.规模化内容生产的能力与方法。能设计出可持续的内容流水线，善用 AI 工具与自动化把人效放大数倍。 4.优秀的数据能力和增长思维。 5.极强的 Ownership 与自驱力。在没有人盯的情况下自己定节奏、排优先级、交结果。 6.对 AI、3D、游戏美术、3D 打印、手办或设计创作有真实兴趣，能听懂目标用户在讨论什么。 加分项：有 SaaS / 订阅制产品（尤其 AI 工具、创作者工具）的获客经验，理解"注册 ≠ 付费"；有 3D / 游戏 / 3D 打印 / 设计 相关背景或社区身份；曾从 0 到 1 搭建过某条自然流量渠道（TikTok / Reddit / YouTube 均可）并沉淀出方法论。

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