Analyst, Digital Marketing

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

KEY RESPONSBILITIES:

1. Website & Digital Experience Ownership
   • Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
   • Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution and measurement.
   • Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
   • Partner with COE for overall TE.com enhancements
2. Search & Findability
   • Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
   • Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
   • Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
3. Digital Insights & Customer Journey Analytics
   • Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
   • Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
   • Drive data driven recommendations to influence content strategy, navigation design, and digital channel optimization.
4. Cross Functional Digital CX Programs
   • Partner with Product, Engineering, Sales and COE to align and execute digital experience improvement programs.
   • Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
5. Promotion & Engagement Support
   • Support digital promotions, sample campaigns and pipeline generation programs through website/UI enhancements.
   • Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications

• Bachelor’s degree or above in Digital, Marketing or related field.
• 8+ years of experience in digital experience/marketing (B2B preferred).
• Hands on experience with:
o Website CMS (AEM preferred)
o Analytics platforms (Adobe Analytics, Google Analytics)
o SEO/SEM tools (SEMrush, Google Ads, Search Console)
o UX research, customer journey mapping
o HTML code is a plus
• Strong analytical mindset with ability to translate insights into concrete actions.
• Excellent communication and collaboration skills with experience influencing cross functional stakeholders.
• Self driven, detail oriented, and comfortable working in a matrixed and fast-paced global organization.