E-commerce Ecosystem and Growth Lead

About the team
The Ecosystem & Growth focuses on the growth of TikTok Shop. Running the strategy behind the growth and shape the future of TikTok Shop.

About the role
We are looking for a commercially driven E-commerce Ecosystem & Growth Lead to lead a team responsible for building and scaling strategic ecosystem initiatives across creators, agencies, sellers, service providers and product supply.
As a people leader, you will manage a team of 5–7 members and work closely with the country manager and senior stakeholders to define business priorities, develop growth strategies and translate them into scalable operating models.

Key Responsibilities

1. Lead the E-commerce Ecosystem Strategy

• Lead a team responsible for developing and scaling the broader e-commerce ecosystem, covering creators, agencies, talent/service providers, sellers and other strategic partners.
• Define ecosystem growth priorities, partner segmentation and engagement strategies in alignment with overall business objectives.
• Develop scalable acquisition, incubation, activation and growth mechanisms for different ecosystem segments.
• Identify opportunities to deepen strategic partnerships and increase the commercial contribution of ecosystem partners.

1. Build Creator to Commerce Growth Engines

• Lead strategies that strengthen the connection between creators, products and consumers across affiliate, live commerce and other content-commerce formats.
• Develop scalable mechanisms for creator acquisition, incubation, activation, monetization and creator-product matching.
• Build programs that improve creator productivity and facilitate stronger collaboration between creators, sellers and ecosystem partners.

1. Drive 0-to-1 Development

• Lead the identification, evaluation and development of new business models and commercial opportunities.
• Take initiatives from concept development and business case creation through pilot, validation and scale up.
• Develop new product and supply channels, including opportunities involving integrated supply, warehousing, cross-border sourcing and curated product access.
• Establish the initial operating model, SOPs, governance mechanisms, resource requirements and commercial KPIs for new businesses.
• Lead cross-functional teams through pilot execution and translate successful experiments into scalable business mechanisms.

1. Own Product Supply & Merchandising Growth

• Lead initiatives to improve product availability, assortment quality, price competitiveness and branded/Mall product penetration.
• Identify product and supply gaps that constrain platform growth and develop strategies to address them.
• Develop data driven mechanisms to identify pricing gaps and improve platform price competitiveness.

1. Build Scalable Category & Industry Campaign Engines

• Lead the development of industry and category level campaign strategies designed to generate incremental GMV and platform growth.
• Establish campaign frameworks covering seller participation, product selection, creator activation, agency collaboration and consumer-facing mechanics.
• Develop standardized SOPs and operating mechanisms that can be scaled across categories.
• Create ecosystem programs that connect sellers with agencies, creators and other partners to unlock incremental commercial opportunities.

1. Drive Platform & Conversion Growth

• Lead strategic growth initiatives across key commerce discovery and conversion surfaces, including Shop Tab and other platform merchandising surfaces.
• Diagnose performance across the full commerce funnel, from traffic and product discovery through consideration and transaction.
• Partner with Product, Data, Category, Marketing and Operations teams to translate business opportunities into product and operational solutions.

1. Team Leadership & Organizational Development

• Build a high performing team with strong capabilities across strategy, analytics, commercial execution and ecosystem management.
• Allocate team resources across multiple strategic priorities and ensure effective execution against business goals.
• Provide regular coaching, feedback and career development support to team members.

1. Senior Stakeholder & Cross-functional Leadership

• Act as a senior business owner for complex initiatives involving Product, Category, Creator, Marketing, Operations, Logistics, Data and Commercial teams.
• Build business cases and align stakeholders around strategic priorities, investment requirements and execution plans.
• Translate complex business problems into clear strategies, operating mechanisms and measurable KPIs.
• Present business performance, strategic recommendations and investment priorities to senior management.

Minimum Qualification

• Bachelor's degree or above in Business, Economics, Marketing, Management or a related discipline.
• 8+ years of relevant experience in e-commerce, marketplace, social commerce, consumer internet or closely related industries.
• 2+ years of experience managing and developing teams, preferably with experience leading a team of 5 or more.
• Strong understanding of marketplace ecosystem dynamics, including the interaction between sellers, creators, agencies/service providers, products and consumers.
• Experience across at least two or more of the following areas: Creator / affiliate commerce, Marketplace ecosystem or partner development, E-commerce merchandising and product supply, Category or industry campaign management, Platform growth and conversion, New business incubation, Cross-border e-commerce or supply development
• Strong understanding of e-commerce metrics, including GMV, conversion, traffic, product penetration, seller/creator productivity and ROI.
• Comfortable operating in highly ambiguous and fast-changing environments, with a strong bias toward ownership and execution.

Preferred Qualifications

• Experience with creator ecosystems, MCNs/agencies, e-commerce service providers, affiliate networks or social commerce platforms will be an advantage.
• Demonstrated ability to translate business opportunities into operating models, scalable programs and measurable commercial results.
• Proven track record of building or scaling 0-to-1 e-commerce businesses, programs, commercial models or operating mechanisms.
• Strong analytical and structured problem-solving capabilities, with the ability to diagnose complex business problems and identify underlying growth drivers.