Local Marketing Specialist (PR)
- IKEA
- Xi’an, China
- CNY 120,000 – CNY 180,000
WHO YOU ARE
• Local media and PR working experience, including media crisis case handling.?• Well use Excel, Word, PPT and related statistic tool.?• E commerce knowledge and information about CN and local market.?• Good in English communication.
YOUR RESPONSIBILITIES
• Establish close relationship with local media and KOL，have deep understanding of key influencers in local press and online environment. ?• Secure good exposure of IKEA brand in local market with deep understanding and relevant local insight analysis, secure good and strong brand image. ?• Bridge the inside (store & SO PR) and outside (society), sharing latest national and local news of IKEA with local media and KOL.
TOGETHER AS A TEAM
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
Skills
- Media Relations
- Public Relations
- crisis communication
- influencer marketing
- Market Analysis
- Microsoft Excel
- English Communication
