Email Marketing Specialist/Manager

ShenzhenExperiencedFull-time

Responsibilities

Job Summary: We seek a strategic and results-driven Email Marketing Role for our overseas email marketing efforts. You will own the end-to-end strategy for growing our subscriber base, boosting engagement, and driving conversions through targeted campaigns. This role demands a blend of creativity, analytical rigor, and expertise in international markets to fuel Insta360’s global growth. Key Responsibilities:

1. Strategy & Execution:

• Develop and execute data-driven email marketing strategies to grow the subscriber base and increase conversion rates.
• Segment audiences, personalize content, and run A/B tests to optimize performance.

1. List Growth & Lead Generation:

• Design lead-generation campaigns (e.g., gated content, referral programs) to expand the email database.
• Optimize sign-up forms, landing pages, and onboarding workflows.

1. Conversion Optimization:

• Craft compelling email content (promotional, lifecycle, transactional) with clear CTAs.
• Analyze metrics (open rates, CTR, conversion rates) to refine campaigns and improve ROI.

1. Campaign Management:

• Plan and execute campaigns supporting product launches, seasonal promotions, and user retention.
• Collaborate with design and content teams to produce visually engaging, on-brand emails.
• Manage the email calendar and ensure timely delivery across time zones.

1. Analytics & Reporting:

• Track KPIs, generate performance reports, and present actionable insights to stakeholders.
• Monitor industry trends and competitor strategies to identify opportunities.

1. Cross-Functional Collaboration:

• Partner with product, sales, and regional teams to align campaigns with business goals.
• Share best practices with global marketing teams to enhance cross-regional efforts.

Qualifications

Requirements:

1. Experience: experienced in email marketing, preferably in B2C, tech, or e-commerce.
2. Proven Success: Track record of scaling email lists and driving measurable conversions.
3. Tools: Proficiency in email marketing platforms.
4. Analytical Skills: Expertise in A/B testing, data analysis, and email automation.
5. Communication: Exceptional English copywriting and verbal skills; additional languages a plus.

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